The Greater London Softball Mixed League. Original logo designed for them in 2004. They have returned for a refresh to be introduced for the 2013 season. Updated logo has beefier, more angular letter forms, giving a stronger, more athletic feel. Softball elements are infused with movement and acceleration.
A couple of samples of more traditional logotypes. Emphasis on typography is most important. Communicating the overall “who” of the identity. Graphical embellishments are understated, but effectively contribute to the overall logo and brand.
Artistic logos use imagery to convey the overall message of the identity. Digital Activism, while only using letterforms, is still completely artistic. Likewise, the cup for Green Cafe reinforces and embellishes what the words convey. Both logos successfully strive for simplicity with clean lines and generous use of white space.
